6. Business Analytics (Executive Information)
Business analytics include extensive and easy-to-use reporting capabilities. Fixed and ad hoc reports are the norm. To ensure the highest quality of reporting functionality, many CRM software vendors are opting to
integrate with leading third-party report writing tools (Crystal Reports,
Actuate), which provide comprehensive tools for report writing and
graphics. More CRM software vendors are also offering executive dashboards and personalized portals from vendors such as Cognos to help
enhance the business intelligence (executive information) component
within a CRM system.