the second measure. Likewise, Figure 7.2-12 shows that the
likelihood of other government agency and WFO customers
to contract with NuGrain for further research has increased
steadily during the past five years.
NuGrain’s customer-centered culture is based on engaging the customer throughout the customer life cycle. Figure
7.2-13 shows the overall levels of engagement for the USDA,
other government agencies, and WFOs during the initial, or
planning; midproject; and post-project, or closure, stages of
relationships with these customers.
The E-10 also asks customers to rate the effectiveness of
NuGrain’s methods for fostering engagement and building
relationships. Results in Figure 7.2-14 show the USDA and
other government agency and WFO customers’ views of