It can be argued that the transient construction work force
is quite different from the relatively stable manufacturing
work force. This transient nature may make it more difficult
to train workers, particularly craft labor, for the construction
industry . However, there are many aspects, such as training
and awareness, that are similar between the safety
consciousness of construction firms and the implementation
of TQM concepts. Many US construction companies that
had safety forced upon them with the formation of the
Occupational Safety and Health Administration have
proven the cost effectiveness of their safety programs and
now use their safety records as a marketing tool.Some
of the same techniques used to instill a safety awareness in
craft labor may be adaptable to instill a similar quality
awareness. It is easy to envision using a good quality
performance record as a strong marketing tool