VC defines as the diffusion of marketing message that company encourages consumers to act as broadcasters transmitting messages in form of peers-to-peers recommendation to create epidemic (Ferguson, 2008). It is the change from marketing talking, which consumers can choose to listen to or not, to now marketing is their peers and families whom they always engage with. In other words, “Commercialisation of Chit-Chat” has emerged in society (Walker, 2004 cited in Carl, 2006, p.603)