, valuations become accurate
and investing in startups becomes more orderly. SoMoLend is another niche company, focused on debt lending for small business. CircleUp is focused on consumer products. AlumniFinder is aimed at bringing alumni together to back college entrepreneurs. These are just a few of the many companies specializing in equity crowdfunding right now, but ultimately, as with most new marketspaces, these are likely to be boiled down to just a handful of survivors.