Estimated Demand for Forest Products Marketing Education
To estimate the current forest products training needs of the Chilean industry, quantitative data from secondary sources, along with qualitative findings during the personal interviews, were utilized. However, since there is a lack of general information on the number of individuals involved in marketing at the wide range of companies, these estimates are to be used as preliminary data. Table 10 summarizes the major primary manufacturing segments and an estimation of their potential for forest products marketing education.