Zappos does effectively focus on stakeholder happiness and intends to continue to deliver happiness to its stakeholders. Hsieh says, “At Zappos, our higher purpose is delivering happiness. Whether it is the happiness our customers receive when they get a new pair of shoes or the perfect piece of clothing, or the happiness they get when dealing with friendly customer service reps, or the happiness our employees feel about being a part of a culture that celebrates their individuality; these are all ways we bring happiness to people’s lives.” , Hsieh believed that if making customers happy would help improve business, then focusing on company culture was a natural progression.