We empirically examine the impact of MNE CSR in
host country on their branches’ product-market
performance in the emerging market by using the
Multinationals listed in Fortune China CSR Ranking
2011, 2012 and 2013 [29]. The population of multinational
firms ranking was derived from the Fortune Global 500
2010-2012 lists, and screened to include companies with
significant revenues in mainland China (data from
China’s Ministry of Commerce).