Of course, ethics and responsibility are about principles, not just rules – so this manual sets out to help you understand the spirit of our vision on corporate responsibility, as well as the actual letter of these rules. For this reason, we’ve included definitions and explanations of the individual Heineken rules covering a range of topics. Each section is structured in the same way:
an extract from the rules appears at the top of the page;
detailed explanatory notes on the particular rule are provided, along with test-yourself questions;
examples showing how Heineken has interpreted these rules are also
included.