Targeted E-mail Marketing
Resorts have effectively implemented targeted e-mail marketing strategies to boost communication with previous guests and encourage return visits, especially during the off season. For example, Mammoth Mountain created weekly and daily time-sensitive updates on snow conditions in order to tempt frequent visitors with deals on last-minute getaways when conditions were prime. Guest visits tripled thanks to this marketing idea. Messages can be personalized with the help of specialized marketing software so that e-mail recipients are less aware that they're receiving a mass message, according to the article.