6.1 e-Business Challenges and Strategies
Mix of online channels & media gives consumers strong control over where and how they interact with a business or brand.
Managers need to know how to respond to changing consumer behavior & needs of business customers and how to deal with IT software vendors and consulting firms.
Companies may outsource development or hosting of e-business systems w/ software as a service (SaaS) or cloud computing ...but developing an effective e-business model and competitive strategy is done in-house.
If the business model and strategy are wrong, then implementation wouldn't matter in the long-run