Conventions are great for achieving success. If done correctly, you can attract customers, partners, vendors, and business leads to help you increase your revenue. With possibly hundreds of potential prospects available to you, your job is to make sure you capture your prospective customers’ attention and educate them on how you can help them achieve success by using your products and services. Remember, your prospective customers have a lot of showroom to cover and will talk to many people throughout the day. Make sure you create a lasting impression. Here’s how.
If you have been following the Young Copy blog or read the articles in the Young Copy Resource Center, you know that we start all projects by getting to know your target audience(s). Knowing your target audience – how they think, what they do, their spending habits, where they go online, conventions they attend, and much more – all lead to the number one convention marketing tip you should know.