Accordingly, findings from Table 3 also indicates that firms that integrate their SC practices mainly with their customers (Level 2, mean=3.856) tend to enjoy a higher growth in nonfinancial aspects of business operations compared to their counterparts whom integrate their business processes within the company (Level 1, 3.388). Furthermore, firms that are internally integrating their business processes enjoy a better growth in financial areas in contrast to firms that pursue external integration practices (Level 2, 3 and 4). This is because, with lower level of integration (Level 1) which focuses on the automation of some business transactions across internal departments, these firms would significantly enjoy drop in operational costs or improvement in operating profit (Kaplan and Norton, 2001).