In a documentary on the making of the film Jaws, Steven Spielberg said that he was forced to improvise when
the mechanical shark failed. He asked himself, “What would Hitchcock do?” The answer: Hitchcock would
never show the shark. Today the global economy is in the jaws of the worst recession in decades. How can
you emerge from the recession stronger, more inspired and more innovative than ever? Steve Jobs has been
leaving clues to his success for more than 30 years. We need to look at history as a guide and ask ourselves,
“What would Steve Jobs do?”