systems plans. Fisher-Price's new plans included bringing computerized support to all levels of management and the sales force. Prior to tiie mid 1980s, Fisher-Price was confix)nted with information and reporting problems that could not be readily remedied with available information systems. Mismanaged data were having operational and strategic consequences. Reporting mechanisms were unsatisfactory, because multiple sources of information created inconsistencies. Tracking and control of purchase orders, production, and shipments were subject to 30-day blindsides due to lack of data timeliness. Little support was provided for the sales force. The clerical staff expended considerable effort collecting, preparing, and routing data and reports. Often the effort was redundant, as senior executives requested the development of similar reports, yet customized to their needs and preferences. These deficiencies led to the consideration of advanced information systems technologies, including EIS, to improve Fisher-Price's competitive and stra- tegic position.