Electronic commerce has determined great changes in consumer behavior, changes caused mainly by the modification of factors that influence online consumer behavior. Among the many factors that play a key role in virtual consumer behavior the paper presents the significance, the characteristics and the specificity of psychological and social factors. This is due to the relevance of marketing research which proves that the Web experience generates mutations in mental processes that trigger the online buying decision. Therefore, marketers should acknowledge the importance of the study and the influence of these factors due to their increasing power in the digital world.
Factors influencing buying behavior to understand the needs of buyers in various fields and to. Appropriate to marketing stimuli when the buyer receives the stimulus. Market through the ideas which like a black box, could not have forecast the vendor is investigating the characteristics of buyers and wills receives the influence of anything. To study the characteristics of the target buyers are for the account of the seller. Is aware of the needs and characteristics of the client to be organized. Marketing mix and motivate and meet the needs of buyers who are targeted correctly the nature of the buyers are influenced by various factors.