Hyper-immersive, emotion-based: These engage users by influencing and controlling their senses.
For example, UNIT9's installation for 5Gum, which combined an Oculus Rift, Kinect, 3D graphics,
sound design, scented air, a harness and a shipping container
POV documentary: Live-action style experiences that transport users to places they could never
reach in the immediate moment (or even at all). For example, UNIT9's Wild Within experience,
which employed gaze interaction to enable participants to explore British Colombia's Great Bear
Rainforest
Gamified experiences/games: In these, users are given a task and usually have to compete against
time, enemies or other external elements. For example, UNIT9's Chase the Thrill experience for
Nissan Juke, in which users become a rollerblading android in a virtual city