Subjective norms are based on normative beliefs and motivation to
comply—which is based on the belief as to whether or not a significant
person wants the individual to perform the behavior in question. The
view that individuals are more likely to comply with relevant others'
expectations when those others have the ability to reward the desired
behavior or punish non-compliance behavior, is consistentwith findings
in the technology acceptance literature. While the IT use literature has
used variety of labels for subjective norm constructs, each of these
constructs contain the notion that the individual's behavior is influenced
by what the relevant others expect her/him to do. In consideration of
norms in an organizational setting, studies have considered the percep-
tion of the expectations of superiors, managers, peers in relevant IS
departments