Sebastian Masuda is the producer of the Harajuku-born fashion brand 6%DOKIDOKI and has worked on Kyary Pamyu Pamyu’s promotional videos as well as working as an art director of live art. He created the unique colorful fashion boom that raged in the 90s, and is currently one of the behind-the-scenes driving forces behind the spread of the ever-changing HARAJUKU KAWAII culture that can be seen in the Kyary Pamyu Pamyu PONPONPON music video which took the world by storm.
How has this Harajuku culture spread throughout the world so quickly? What is his methodology in expressing this culture? We talk to Masuda about the creation of his own brand 6%DOKIDOKI and how in recent years his activities have taken him to the world stage.