The article emphasizes the contradiction between capitalism and self-sufficient economics, which favors long-term economic alignment with what is environmentally friendly, this being the main principle of the philosophy, particularly in less-regulated markets. The Thai model of sustainability is slightly different than Western sustainable development models. In the Western concept of sustainable development, the force that drives the will to protect the environment comes from society's long-term needs. In the Thai model, the driving force comes from the basic human psychological state of need. This psychological state of need can be refined through a far-sighted government education of the public. The other name for localism in Thailand is called "Buddhist economics".