Asda is a growing company operating in highly competitive markets. The main reason for recruitment at Asda is due to expansion of the business and colleague turnover. Colleague turnover occurs for a variety of reasons, for example, retirement of the business and colleagues and internal promotion which create gaps. As part of Asda's HRM it seeks to retain as many colleagues as possible and aims to fill 70% of its leadership team vacancies through internal promotion. Last year it exceeded this target with over 80% of vacancies being filled internally. A benefit of promotion from within is that existin colleagues already share Asda's beliefs.