As marketing teams get handed down the next revenue or growth goal, they lean on these fragmented systems and bombard customers with irrelevant messages, promotions, and ads across all the channels in which their customers interact. When response rates are less than expected, they blast more. More Content. More Campaigns. More Promotions. More E-mails. More Ads. More Social Media Messages. More Sales Calls. More Webinars. More Whitepapers. More. More. More. They’re digging a hole even deeper. Trading quality for quantity to the point of irrelevance instead of creating a customer-centric experience.