We conducted a preliminary exploratory factor analyses on the first set of 70 usable
responses to test the validity of the constructs in our theoretical model. This resulted
in identification of several distinct factors relating to the dependent and independent
variables laid out in our model (see Tables 2, 3, and 4). In general, all items loaded
above a value of 0.7 on the predicted factor and below a value of 0.35 on any other
dimension