Social media providers expect users of their services to adhere to some basic standards of ethical behavior but the mechanisms of enforcing compliance remain weak. For example, Facebook has statements of rights and responsibilities and a user privacy policy that govern their relationship with other users who interact with their social media platform and provides interaction guidelines with others. The policy also demonstrates how Facebook collects and uses clients' content. The content owner is required to grant Facebook exclusive, transferable, sub‐licensable, royalty‐free, worldwide license to use their content. However, this intellectual privacy license in theory ends when a client deletes the content or the account unless the content has been shared with others, and they have not deleted it. Lundsay (2010) argued that social media is a challenging matter, because it crosses over so many ethical issues and compliance issues but like any other ethics and compliance issue, it can and must be proactively managed. UNESCO (2008) stated that promoting ethical aspects and principles that espouse creative multilingual content and universal access to information and communication should be encouraged among users and service providers. The policies to enhance ethical values in social media environments should be able to provide a commitment to the free flow of information.