** The meetings, incentives, conferencing, exhibitions (MICE) industry in Thailand is one of the major branches of tourism in Thailand, contributing an estimated 0.58% to Thailand's GDP in 2012 (9.4% of all tourism earnings).
** The number of tourists in the MICE sector is around 3% of the overall arrivals to Thailand each year.
They are recognized as the most desirable category of visitors, mainly because of their high-spending potential.
** The average spending of tourists in this sector is three times higher than spending of tourists in other sectors.
** Thailand benefits from its geographic position between China and India and tops the ASEAN region in terms of exhibition spaces sold and for being the most profitable MICE market.