90+ years of experience in the industry: British Airways (‘BA’ or ‘the Group’) is the UK’s largest international scheduled airline and one of the world’s leading global premium airlines. Their principal place of business is London with significant presence at Heathrow, Gatwick & London City in UK but they also fly to 170 other locations worldwide through subsidiaries.
Parent co. is “IAGC international airlines”: IAGC is the world’s 3rd largest in terms of revenue. Being associated with IAGC, British Airways has emerged as the largest UK based airline in terms of financial size & stability.
Strong Brand: Brand has significant commercial value. British Airways had an account for 23 years withSaatchi & Saatchi, an agency that created many of their most famous advertisements, including the influential “Face” campaign. Since 2007 British Airways has used Bartle Bogle Hegarty as its advertising agency. It has established itself as a brand with high levels of consumer recognition and trust.
Backed by UK Government: In year 1939 the Airline was nationalized to form the British overseas airways corporation (BOAC) which, in year 1972 got combined with BEA under British Airways board.
BA has its own engineering branch to maintain its aircraft fleet: The Company has its ownengineering branch to maintain its aircraft fleet; this includes line maintenance at over 70 airports around the world. As well as hangar facilities at Heathrow and Gatwick airport it has two major maintenance centers at Glasgow and Cardiff Airports
Tech – savvy company – British Airlines has developed an online ordering system and is working to shift completely from paper to e-tickets, as well as to diversify its online operations, in response to the growing importance of the internet in the travel and tourism industry. Strong online presence is desirable for a company in premium services.