COMPETITION
Competitors are usually very important for the way a new business can manage to evolve itself. The market leaders can be powerful in their price setting or high service levels, making it impossible for newcomers to keep up with this.
However, the biojet fuel market is relatively new. The main current competitors are based from the Jet A-1 fuel industry. The number of competitors will increase in the future, where they can distinguish themselves in their pricing, technology, level of innovation, quality and service. The fact that the market is still new and flexible, brings advantages for those who invest in the short term. In the long term, the market will be comparable to the current Jet A-1 fuel market, except for its regional character. The local value chains will drive down competition, this makes it important to keep an eye on possible abuse of the monopoly position