These differences emphasizes that UB students are particularly relating to information media and - at the same time
- refraining from social media.
When looking at possible influence factors on the media use for learning, especially the general learning behaviour
seems to play a key role. Other dimensions, such as sociodemographic factors, the educational biography and the
access to media also show significant regression relationships with the acceptance of media for learning, though on a
lower level.
Explorative analysis of the data by factor analysis, cluster analysis and multivariate regression analysis
(methodology described in [24]) also revealed, that students who use media intensely with a special focus on text
and information media are the ones that are especially successful during their study. At the same time, students who
are generally averted to media as well as students who use media intensely but not very self-controlled/selectively
are less successful regarding their grades and GPA. Hence, in the area of media the usage of text media - printed as well as electronic - can be regarded as an indicator of study success, or to put it simple: students who use more text
and information media are more successful.
Heavy media usage by students is often discussed in a negative way. It is commonly feared that spending too much
time on the computer and using electronic media could distract students and promote procrastination. Though,
analysis of the data hints to the opposite, that is, that students who use media very intense, but focused on learning
are more successful than students who generally refrain from media. There were no negative relations between
media usage and learning success found, except a slightly negative regression relationship between the usage of
Facebook during free time and the GPA among the 3,200 Thai students that were surveyed.