As just one example of how extensive this network is, consider the music arm of Red Bull Media House. Nothing short of a complete music division, it includes Red Bull Publishing (a hub for all Music and audio generated in the Red Bull Media House), Red Bull Records (its own music label), and Red Bull Radio Services (an Internet-based radio network and original shows). Through this music media network, Red Bull puts its brand at the center of a cooperative of companies, brands, and artists, encouraging them to take part in Red Bull’s resources.