1. Check out several of the Web sites shown in
Figure 8.19 . Evaluate them based on ease of use,
relevance of information provided, and other
criteria you feel are important. Don’t forget the
classic: “Did they make you want to buy?”
2. Which sites would you use or recommend if you or
a friend actually wanted to buy a car? Why?
3. Check out the Consumer Federation of America’s
study on anticompetitive new car-buying state laws
or similar studies online. How much does it estimate
consumers would save if they could purchase cars
directly from manufacturers online?