When you look critically at most the advertisements on the television, you will discover how persuasive the advertisers are in deciding for us what, when, how and why to buy. But most people think that they are not influenced by advertisements. This is precisely what the advertisers want us to think, that in the 'the people decide: If you think deeply, nobody in his profit-minded sense will pay so much money to make a thirty second advertisement, which might not be seen a hundred people, leave alone convince them to buy.