Value, mean something that society needs. To cultivate and social goals in life. Values are changing all the time. As well as the beliefs and values of the society and culture is different. Mainly because of their beliefs. Live a life of luxury extravagant freedom that admire in western culture, and advanced technology, in which capitalism. Check the values of most people. For use in production, production was measured by the value of the people at that time. Advertising is proposed by the famous artist advertising called the attention of consumers.