5.1 product
the product is lab manufactured diamonds of up to 2 carats. these diamonds are exactly the same in chemical composition as diamonds found in nature. the benefits of synthetic diamonds are
- absolutely flawless they are made in a lab
- no possibility of getting a " blood diamond"
- eco friendly production process which does not require clearing of forests or natural habitats
- colored diamonds are much easier to make by adding impurities in the process. in nature colored diamonds are very rare and sell at exorbitant prices
DeBeers strategy here should be used element six to make diamonds for the jewelry line. since they already have the infrastructure to sell the diamonds they use could the same stores to sell synthetic diamonds