Marketingmix – 4 P’s: multi usable
McCarthy’s 4 P’s are especially relevant in the marketing of consumer goods (B2C), such as supermarket products or durable goods like white goods and cars. Nevertheless, the marketingmix (4 P’s) are also used for B2B. For example, stationery supplies for companies, in which the 4 P’s are used in the best possible way. However, it is a fact that the 4 P’s mainly target the sales of products and apply to the sales of services to a lesser extent. As the terms product, price, place and promotion also start with the letter ‘P’ in many languages, the marketingmix (4 P’s) are known all over the world and they are therefore a much-used marketingmix model.