Defining resiliency as"the capacity to modify responses to changing situational demands, especially frustrating or stressful encounters," Tugade and Fredrickson(2004, p. 322) argue that one's ability to use positive emotions results in finding positive meaning in negative circumstances. As a result, resilient individuals tend to rebound more quickly from negative situations. It is theorized here that resilience can help CEOs move past the shock and narrow thinking that often accompany crisis situ- ations and more quickly engage in creative and positive crisis resolution. By looking in depth at a CEO response to crisis, positive psychology offers a new approach to crisis management rooted in the psychological capacities of the CEO