SWOT ANALYSIS•ABILITY TO REFRESH PRODUCT LINE •STRONG POSITION IN EMERGING •WEAK CUSTOMER PERCEPTION IN MARKET WESTERN WORLD •HARDWARE AND MOBILE BRAND •LACK OF DEEP CUSTOMER •HUGE R&D INVESTMENT SEGMENTATION •PRODUCT BREADTH •COMPETITORS: LG,SONY •RURAL SEGMENT •CHINA THREAT •GREEN TECHNOLOGY AND HEALTH •RISK OF CANNIBALIZATION BUSINESS •PATENTS LOOSENING