Like UAL, cable giant Comcast was once the target of many social media public relations disasters. YouTube videos of service technicians falling asleep while on hold with their own customer service call center were embarrassing for the company. Now, Comcast is considered a pioneer in the area of using social technologies for customer service. Under the leadership of Frank Eliason (now Senior VP of Social Media at Citibank), Comcast was one of the first corporations to recognize the potential of using Twitter for customer service