In 2004, Six Flags began a series of commercials linking all of the parks. The commercials were notable for a new mascot, "Mr. Six", an apparently feeble old man in a tuxedo and red bow tie. In many of the commercials, Mr. Six would slowly exit a multi-colored bus, only to start frenetically dancing to the Vengaboys' "We Like to Party". The commercials were an immediate hit and Mr. Six almost instantly became the official mascot, although he was initially retired after the 2005 season. These ads have become widely parodied on the Internet, with faces from other Internet memes being superimposed over Mr. Six's face.
From 2008 to 2010, Six Flags' TV ads have a "Fun-O-Meter" in which the beginning of the ad may show something boring or embarrassing and a man's face judges it "One Flag!" or sometimes " Oh! Two Flags!" Then roller coasters and attractions of Six Flags are shown and says "Six Flags, More Flags, More Fun!" for Six Flags parks. However, the thick accent of the Asian man in the original commercials had drawn criticism for being an offensive caricature.[30] In 2009, the Mr. Six character came back from retirement and replaced the Asian man in Six Flags' ads, still using the Fun-O-Meter. Since 2011, Six Flags' TV ads got a brand-new slogan "Go Big! Go Six Flags!" for its current Six Flags theme parks.