The travel booking world has been undergoing a major transformation, due to the technological advancements and digital tools which caused the travel consumers’ journey to go online. Whatever triggers the specific trip decision – the consumer’s journey will most probably include an important online component of researching and booking. Indeed, nearly two-thirds of US internet users researched travel via digital channels in 2013
An increasing of online traveller affect to hotel industry. Thus, the hotel industry has been a undergoing a big revolution.