A keyword refers to the word used in a search query and a key phrase refers to
more than one word used in the search query.
Keyphrase research is an important element of digital copywriting. Having
identified the themes of your web pages, keyword research should be used to
identify what phrases your target audience uses when searching for you. It is
note
Search engines trawl and
read the content on your
website using spiders.
Not the creepy crawly
kind, the clever little bit
of code kind. Read more
about how this works
in the Search Engine
Optimisation chapter.
important to know what people are searching for, so that you can give them
what they need.