In this project I was required to introduce a new and innovative brand of tea into the high end sector of the market. I crafted a brand that reflects their quality through the design of their packaging. Recherche is an adopted English word meaning ‘sought out with care; of rare quality, elegance, or attractiveness; lavishly elegant and refined
The structure of the packaging uses minimal glue and utilises a single piece of A4 paper to allow for minimal waste, maximum efficiency, and simple manufacturing. The packaging is unique, well constructed and visually portrays a premium status. The design houses the container in which the product is contained and protects it from being damaged.