In early 2007, Kerzner expanded Atlantis, Paradise Island with new hotels The Cove and The Reef which added 1,100 new rooms to the property. This expansion included 21 retail outlets and new restaurants by celebrity chefs Jean-Georges Vongerichten, Nobu Matsuhisa and Bobby Flay. Kerzner extended the Atlantis brand globally with the development of Atlantis, The Palm, Dubai, with 1,500-room, water-themed resort opened in late-September 2008 on The Palm Jumeirah – a multibillion-dollar leisure and residential development in Dubai.