Case-in-Point 1.11 Martin and Associates is a regional consulting firm in the Midwest,
started by Kevin Martin in 1983. Kevin, a CPA, left a job with a large accounting firm to
open an accounting business that would helpcompanies implement AISs. Today the company
describes itself as a ‘‘firm dedicated to delivering accounting, ERP, and CRM solutions to our
clients and alliances.’’ The staff at Martin and Associates are professionals with CPA and IT
experience—many have dual degrees or double majors.