Fig. 1. Experimental design. Superchilling (slurry) of rested Atlantic salmon was compared with traditional ice storage. Two superchilling strategies were compared, (a) subzero chilling ‘at the plant’ followed by ‘transport’ without ice, and (b) continuous superchilling. The effect of keeping salmon ‘transported’ without ice in the market for a further 7 days in ice was also studied. Verification of the postharvest condition (rested fish) and assessment chilling profiles were done at day 0. On day 1, superchilled fish were packed in styrofoam boxes with ice (40 w/o of total fish weight), or without ice. External appearance and fillet quality were assessed on day 4 (typical arrival time on the European market) and after 7 days in the market (day 11). Core temperatures and weight changes were registered throughout the experiment.