Don’t hesitate to get personal: Post details about your creative process and materials, or even just a text post about how your day was. If you love your outfit, post a GPOY ("Gratuitous Picture Of Yourself"). It’s OK to make your blog about yourself and your Etsy shop, too. Tumblr users love to feel like they’re friends with the people they follow. If they can get to know you via your blog, they’ll trust your taste and be more likely to see what you’re selling.