The estimated own-price elasticities are all negative and 8 out of 10 are statistically significant; off-trade spirits and on-trade RTDs being the exception. The estimates range from −0.08 (off-trade spirits) to −1.27 (off-trade cider). In the off-trade a wide range of elasticities was seen with beer being most elastic (−0.98) after cider, followed by RTDs (−0.59), wine (−0.38) and spirits (−0.08). In the on-trade, elasticities are generally more similar across beverage types, with spirits being most elastic (−0.89), followed by wine (−0.87), beer (−0.79), cider (−0.59) and RTDs (−0.19). For wine and spirits, the estimated own-price elasticities in the off-trade are smaller than in the on-trade. The opposite is observed for beer, cider and RTDs.