On the other hand, Lenovo brand offered a strong unique selling point in the mind of consumer by developed the special function to convenient Chinese’s usage, for example, the designed desktop for Chinese, the software of Chinese-voice recognition, the graphic pad for Chinese hand writing and last but not least is for the internet connection for 1 year pre-loaded which overcame the issue of complicated internet access in China in 1999 whereas others competitor are focused on the new technologies offers.