SelectNY’s partnership with Artistry, owned by Amway, began over a decade ago. Today, Artistry is recognized as one of the top five global premium beauty brands.
This achievement has been attained, in part, by crafting a vision for Artistry as the “Forward Beauty” brand, guiding a total restage that has helped unify and elevate all distinct touchpoints from product development, visual identity, and packaging, to print and TV communications.
By using storytelling as a driving force and leveraging global face Teresa Palmer, we have created consistent and ownable messaging across all markets globally. Our initiatives have helped propel Artistry to prestige prominence on the world stage and become an aspirational brand within the competitive beauty category.