Key to this effort will be the Governor’s Tourism Liaison and the HTA who must work to ensure
the participation and support of the government agencies who have a role in this effort, and
encourage the involvement of the private sector, community organizations, residents and visitors
as the other major stakeholders in Hawaii’s visitor industry future. The Tourism Liaison will take
the role of coordinating with all the various agencies within the State Executive Branch to ensure
that major tourism-related initiatives are being implemented by those stakeholders. The HTA will
continually monitor the various stakeholder action plans and measures of success (discussed in
the following chapter) and prepare an annual “report card” on the status of the completion of the
various initiatives.