When discussing the image of the city from city branding perspective, it should be noted firstly that
nowadays, many cities attempt to promote themselves through the aid of iconic artefacts.
uniqueness and
authenticity. Nearly every city has city branding on its agenda in order to redevelop its image (Kavaratzis,
2007). Branding, mainly developed from marketing strategies, is more and more used for city marketing
and promotion, similar to products.